Gretchen2024

Brand strategist, graphic designer + art director based in Somerville, Massachusetts

GRETCHEN MAY


Crafting visual narratives
through ideas and form.

Work



ALLOY AT ASSEMBLY ROW—Somerville, MA
Brand strategy, brand identity system design



FARE WELL RESTAURANT—Boston, MA
Brand strategy, brand identity system design, copywriting



ACADEMY & MAIN—Saranac Lake, NY
Brand identity system design



CAMPFIRE RESTAURANT—Saranac Lake, NY
Brand strategy, brand identity system design, staff uniforms, photo shoot concepts and art direction, model selection, styling direction. Photos by Conor Doherty.



AMPERSAND SPA—Saranac Lake, NY
Brand identity system design, product design



THE DIPLOMAT BEACH RESORT—Hollywood, FL
Brand strategy, brand identity system design, full suite of print materials, in-room guest guide, signage, print and digital advertising campaign, all staff uniforms in partnership with Trina Turk, VIP gifting, photo shoot concepts and art direction, model selection, styling direction. System designed with Alex Barbosa. Photos by John Russo for Hilton Hotels & Resorts.



MICHIGAN STATE UNIVERSITY
HUB FOR INNOVATION—East Lansing, MI
Brand identity system design



ALNOBA—Kensington, NH
Brand strategy and placemaking, brand identity system design, hand-printed graphics



PRUDENTIAL CENTER—Boston, MA
Environmental graphic system design. Logo by Maggie Putnam.



WILLIAMSBURG LODGE—Williamsburg, VA
Brand identity system design



HOUSE 1199—Philadelphia, PA
Brand identity concept design



Additional Work


The Whitney Hotel, Boston—Brand strategy
The Colonnade Hotel, Boston—Brand strategy
Hotel Saranac, Saranac Lake, NY—Brand strategy
Read the New York Times article
The Logan Hotel, Philadelphia—Brand identity design
Civic Hotel, Surrey, BC—Brand identity design
Proto Residences, Cambridge, MA—Brand strategy
88W Residences, Boston—Brand strategy, brand identity design



About


Brand strategist
and visual designer
with over ten years
of agency experience.


Education

Bates College
BA in English Literature
Summa Cum Laude, Phi Beta Kappa

MassArt
Certificate in Graphic Design
With Honors

 

Teaching

Assistant Professor of Design
MassArt—Boston, MA

Courses
• Typography
• Intermediate Portfolio

 

Awards and Features

AIGA 360: Year in Design

AIGA Best of New England

Graphic Design USA

Brand New

MITX

 

© Gretchen May 2026

 
INQUIRIES & REQUESTS