Gretchen May is
a brand strategist
and visual designer
based in Boston—
crafting narratives
through ideas + form.

Work

ALLOY AT ASSEMBLY ROW—Somerville, MA
Brand strategy, brand identity system design

FARE WELL RESTAURANT—Boston, MA
Brand strategy, brand identity system design, copywriting

ACADEMY & MAIN—Saranac Lake, NY
Brand identity system design

CAMPFIRE RESTAURANT—Saranac Lake, NY
Brand strategy, brand identity system design, staff uniforms, photo shoot concepts and art direction, model selection, styling direction. Photos by Conor Doherty.

AMPERSAND SPA—Saranac Lake, NY
Brand identity system design, product design

THE DIPLOMAT BEACH RESORT—Hollywood, FL
Brand strategy, brand identity system design, full suite of print materials, in-room guest guide, signage, print and digital advertising campaign, all staff uniforms in partnership with Trina Turk, VIP gifting, photo shoot concepts and art direction, model selection, styling direction. System designed with Alex Barbosa. Photos by John Russo for Hilton Hotels & Resorts.

MICHIGAN STATE UNIVERSITY
HUB FOR INNOVATION—East Lansing, MI
Brand identity system design

ALNOBA—Kensington, NH
Brand strategy and placemaking, brand identity system design, hand-printed graphics

PRUDENTIAL CENTER—Boston, MA
Environmental graphic system design. Logo by Maggie Putnam.

WILLIAMSBURG LODGE—Williamsburg, VA
Brand identity system design

HOUSE 1199—Philadelphia, PA
Brand identity concept design

Additional Work

The Whitney Hotel, Boston—Brand strategy
The Colonnade Hotel, Boston—Brand strategy
Hotel Saranac, Saranac Lake, NY—Brand strategy
• Read the New York Times article
The Logan Hotel, Philadelphia—Brand identity design
Civic Hotel, Surrey, BC—Brand identity design
Proto Residences, Cambridge, MA—Brand strategy
88W Residences, Boston—Brand strategy and brand identity design

Brand strategist
and visual designer
crafting narratives
through ideas + form.