The Diplomat Beach Resort is a 1,000-room hotel and major conference center located in Hollywood, Florida. It underwent a three-year, $100 million renovation to transform from a bland, corporate Westin into a destination, independent hotel in Hilton’s luxury Curio Collection. The project included new, beach-inspired modern interior design and ten new restaurants, including Point Royal and Counter Point by Geoffrey Zakarian. Korn Design was tasked with creating the new brand, from strategy to identity to a cross-platform advertising campaign to execution across all guest-facing touchpoints and print materials.
The Diplomat Beach Resort's brand transformation has been featured in GDUSA and Under Consideration: Brand New
Identity designed in collaboration with Rita Ferreira
System designed in collaboration with Alex Barbosa