In 2015, The Four Seasons Philadelphia underwent a total renovation and transformed into The Logan, a luxury Curio Collection hotel in the heart of the city. Korn Design was engaged for strategic positioning, naming, visual identity, collateral, digital tools, and a cross-platform signature advertising campaign. The Logan and its rooftop bar, Assembly, have have become beloved destinations for modern luxury in Philadelphia.
Identity designed in collaboration with Rita Ferreira
System designed in collaboration with Courtney Schwabe
Letter pattern by Erin Zwaska